Use cases

DIOR Client : Dior Date : 2015 Expertises : Custom Solutions // 3D rendering, 3D development #CustomSolutions #Realtime #Luxury To lay out its future stores more efficiently, Dior asked LS GROUP to model their merchandizing in 3D. Defined upstream, the layout of a store is a key step in captivating the audience and converting them: product display, lighting, furniture layout, etc. Everything must be thought out to optimize the in-store experience. At the same time, this also

In the luxury sector, where visual excellence and rapid market entry are paramount, brands must innovate to stay competitive. 3D visualization, combined with interactive product configurators, is revolutionizing how companies create, showcase, and market their collections. By replacing traditional methods like costly photo shoots and physical prototypes, 3D solutions significantly reduce costs while speeding up time-to-market. Here’s how.  The Challenges of Traditional Method

A brief description of the Christian Louboutin Beauté product personalization offer Christian Louboutin lipstick ·      For the lipstick, customers can choose from a range of shades and then customize the cap with their initials or a unique message on the web configurator. The process can be completed online through the Christian Louboutin Beauty website, where customers can select their preferred lipstick shade and personalize the cap with up to four characters. ·      For t

An Interview with the Project Manager of Camille Fournet In this interview article, our project manager talks about her 3D web product configurator collaboration with Camille Fournet.   Camille Fournet is a luxury leather goods company based in France, known for its exceptional craftsmanship and attention to detail. In recent years, the company has embarked on a digital transformation journey, aiming to enhance the customer experience through the use of technology.   One of t

In the fast-evolving digital landscape, new technologies such as 3D design and augmented reality (AR) are proving to be game-changers, significantly accelerating content delivery while enhancing customer experiences in remarkable ways.

Découvrez la direction artistique derrière LS CAR de LS GROUP : une vitrine technologique immersive, de la modélisation 3D à l'innovation.

Découvrez la LS Car : Le projet novateur de LS GROUP qui révolutionne l'industrie automobile grâce à la technologie de réalité virtuelle.

Client  : Airbus Corporate Jets Date  : 2022  Expertises  : Real time, configurator, 3D development and rendering, UI, WebGL Airbus Corporate Jets (ACJ) was in a unique situation in 2020. They needed to introduce their customers to a luxury aircraft, the ACJ TwoTwenty, which did not physically exist at the time. Yet they needed to allow their customers to personalise every aspect of the interior of this luxury aircraft, creating a colossal challenge. Requirements ACJ's main r

KIA In 2020, at a time when the automotive industry was increasingly turning towards electric mobility, KIA was looking to offer its customers a new experience. The car manufacturer worked with Unity and LS GROUP to push back the boundaries of automotive customisation. The brief was clear: to offer the world's first real-time, pre-calculated hybrid configurator. This configurator was to enable customers to explore and personalise configurations of the brand's future 100% elec

Levi’s Client : Levi's Date : 2022 Expertise : Real time, configurator, 3D development and rendering, UI, HTML, WebGL. Levi's, an iconic brand in the denim industry, needed to create a unique marketing experience around their new pair of LS1 trainers. The objective was to offer a real-time 3D experience to promote this pair during an ephemeral event in a Paris boutique. To meet Levi's need for personalisation and interactivity, our teams worked with Ozalyd to develop a real-t

KRUPS - SEB Client : Krups Date : 2015 Expertise : Custom Solutions #CustomSolutions #Web #Realtime #HouseholdAppliances The German household appliances brand, Krups, and LS GROUP worked together to create an original and interactive multiplatform experience for the new "Prep and cook" food processor. ​ As a subsidiary of Groupe SEB, the world leader in small household appliances, Krups emphasizes the aesthetics and innovation of its products in its communications. The brand

Lexus Client: Unity Date : 2018 Expertise : Configurator #Configurator #Realtime #Automotive Lexus and Unity trusted LS GROUP to create a real-time, photorealistic configurator for the LC500 car. This configurator meets the automotive brand's desire to create high-quality, high-fidelity audiovisual content at a lower cost. By developing this tool, the company is also offering a new interactive and personalized online experience during the purchase process of its customers.

Fabrice Ausset Client : Fabrice Ausset Date : 2018 Expertise : Custom Solutions #Showroom #Realtime #InteriorDesign Architect and designer, Fabrice Ausset wishes to give a uniqueness never expressed before to his furniture through a virtual showroom. Passionate about contemporary art, he creates furniture inspired by French art and excellence. His distinctive style, a perfect combination of classicism and extravagance, turns furniture into true works of modern art. For a trad

Chanel Client : Chanel Date : 2018 Expertise : Configurator #Configurator #Realtime #Luxury Elegant, timeless and contemporary, the J12 watch is the perfect embodiment of the Chanel spirit. It is available in different models, from the bright white of the day to the intense black of the night. Concerned about customer relations, the luxury brand wanted to deliver a consumer experience that matched the product they were buying. Therefore, the brand envisioned an interactive ex

Stellantis (ex-PSA) Client : Stellantis Date : 2009 – Today Expertise : Commercial images and films #Configurator #PhotorealisticImages #Precalculated #Automotive From simple visuals to interactive web configurators, Stellantis (formerly PSA) and historical client of LS, wanted qualitative marketing content in significant volumes to promote and demonstrate the exhaustiveness of its car fleets: Peugeot, DS and Citroën. Although the photorealistic 3D images of the cars from th

Dassault Aviation Client : Dassault Aviation Date : 2011 – Today Expertise : Commercial images and films #CommercialImagesAndFiilms #PhotorealisticImages #Precalculated #Aeronautics Between comfort, versatility and performance, the new Dassault Aviation Falcon jets continue to attract the interest of aviation enthusiasts year after year. To faithfully represent the harmony of shapes and colors of its private jets, Dassault relied on LS GROUP for more than ten years now. Today

Liaigre Client : Liaigre Date : 2020 - 2021 Expertises : Configurator #Configurator #Realtime #InteriorDesign To convey the modularity of their new sofa, Arpège, Liaigre thought of an interactive and customizable web experience: a 3D configurator. ​ Today, Liaigre's legacy is beyond measure. The archetypal brand of minimalist, modern home furnishings still inspires enthusiasts and experts in the world of home décor around the world. For a brand like Liaigre, the experience ha

Airbus Helicopters Client : Airbus Helicopters Date : 2019 Expertise : Commercial images and films #CommercialImagesFilms #PhotorealisticVideo #Precalculated #Aeronautics Airbus Helicopters planned to reveal, through a pre-calculated photorealistic video, their new military flagship, the H160M HIL, during an event. After the success of the H160 helicopter, the latter was selected by the French Army as part of the HIL program (Light Joint Helicopter), launched in 2017 to repl

Airbus Client : Airbus Helicopters Date : 2015 – Today Expertise : Configurator #Configurator #Realtime #Aeronautics As a long-time customer, Airbus Helicopters renewed its trust in us to offer a new, immersive, interactive and high-quality sales experience for its H160 helicopter. The manufacturer has always been a convincing player in its field. They make unique aircraft combining design, performance and innovation. Thus, their communication and associated tools must be up

Arianespace Client : Arianespace Date : 2021 – Today Expertise : Custom Solutions #CommercialImagesFilms #Application #Realtime #Space The leader of the European space industry, Arianespace, asked LS Group to faithfully reproduce its missions through realistic images. For centuries, mankind has wondered about space. It is a whole new world of possibilities that has opened up to discovery and exploration thanks to new and more powerful technologies. Today, space explorations