Augmented Reality 3D visualization Augmented Reality (AR) technology allows users to superimpose virtual content (e.g. images, sounds, text) over a real-world environment. It exploits 3D , computer-generated visuals , and “ brings to life “, items that are not physically present in the user’s environment. Augmented Reality has been demonstrated to be a handy tool for brands’ digital strategies . To illustrate, according to Deloitte, 88% d' medium-sized businesses a