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From military, industrial, and medical uses of Augmented Reality, the one that most retains our attention is Augmented Reality for retail, and more specifically luxury fashion. In recent years, brands have been capturing the use of such technology to embrace all the aspects they could use to their advantage. Offering more tailored and reliable customer journeys, brands have seized the entire meaning of AR for luxury.    If it is still unclear to you why brands would want to u

Camille Fournet - Watch Straps 3D Product Configurator More and more brands are calling on companies capable of digitizing their collections in three dimensions . More real than life, these shoes or handbags become the stars of their websites. At the forefront of this hyper-realistic technology, LS GROUP is working with the major fashion luxury maisons.   With the intention to build a more personal relationship with consumers , brands are willing to offer their customers the

TAG HEUER 3D rendering Luxury consumers have a strong appetite for one-of-a-kind items. Therefore, when purchasing a timepiece , they pay close attention to every single detail. Adding an engraving , ornamenting a dial, or attaching a gemstone can contribute to the overall visual effect.   In this article, we will explore which benefits a 3D product configurator can bring to luxury watch brands. In particular, focusing on its relevance when dealing with a highly configu